Mar 28, 2022
In today's world, can you actually change anyone's mind? Everyone seems so set in their ways that it might actually be impossible. Well, if you're going to change minds, it's going to take a story to do it.
Adam and Naresh talk about how to ACTUALLY go about doing that with Lisa Cron. Lisa is the multiple #1 bestselling author of Story Genius: How to Use Brain Science to Go Beyond Outlining and Write a Riveting Novel (Before You Waste Three Years Writing 327 Pages That Go Nowhere), Wired for Story: The Writer's Guide to Using Brain Science to Hook Readers from the Very First Sentence, and the new book Story or Die: How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life.