Oct 27, 2020
How do you communicate the story of your company to your workers and customers?
Doing it the right way can improve sales and retain employees. But how do you do that from home? And how can you also use it in your family?
Paul Smith joins Adam and Naresh to cover these topics and more. Paul is one of the world's leading experts on organizational storytelling. He's one of Inc. Magazine's Top 100 Leadership Speakers of 2018, a storytelling coach, and #1 bestselling author of Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale, The 10 Stories Great Leaders Tell, and Parenting with a Story: Real-Life Lessons in Character for Parents and Children to Share